Customer Relationship Management:
Succeed with our stakeholder-based approach

SiloSmashers provides complete capabilities to help you successfully develop and implement an enterprise Customer Relationship Management (CRM) strategy – fully aligned with your overall business strategy in order to deliver Peak Performance®.

The potential benefits of CRM to an organization are huge:

• For the customers who CRM supports with higher levels of customer care
• For the organization’s stakeholders who will employ the CRM to increase customer satisfaction and loyalty

Because of the large scale and complexity involved, launching an enterprise CRM solution poses serious challenges. Making a solid business case for the investment is crucial. Stakeholders across the enterprise must clearly see the advantages and impact of a CRM solution before they buy into this transformational new way of doing business.

Stakeholder Relationship Management (SRM)

SiloSmashers provides SRM services to help ensure stakeholder buy-in for CRM deployments. SRM is our name for the strategic communications and change management approach we employ to engage and serve stakeholders throughout the development and implementation of a large-scale CRM solution.

Individually and in combination, our capabilities help pave the way for your CRM business strategy –
while winning the proactive support of stakeholders.

CRM & SRM Capabilities

• CRM and SRM strategy
• Comprehensive CRM strategic roadmaps
• OMB Exhibit 300 business cases
• Collaborative development of business requirements
• Acquisition strategies and plans for software implementation
• Change management and communications plans for stakeholders
• Communication Tool Kits for managers
• Customer Day-In-The-Life Scenarios
• Program management
• Outreach communications
• Business process redesign
• Technology acquisition
• Employee incentive programs